I had only heard one person give a very negative impression of this movie. But I also read a post on BoingBoing that suggested something interesting - that there was an overarching subplot that explained what was happening, but it gave only hints at a larger backstory spread out over several movies. So I decided to give the first one a try.
It's good. It's not great. It's worth a single viewing, but much like Blair Witch before it, I can't imagine being able to watch it more than once. What I found interesting is that there wasn't much in the way of jump scares. You see every step coming, and you have prompts to know when something will happen, but it never plays out with something popping out at the camera, or with a loud music cue. This turns the jumps into an exercise in building tension. (There is one thing that could be a jump scare close to the end. I'm not sure how it played in theaters)
The story is interesting, mostly because we have no idea what the antagonist's goal is. The characters aren't especially likable, but they also aren't overly annoying. The guy is a bit of a jerk, but it seems more like he doesn't know when to turn off the attitude he has.
The audience is given a few clues about the backstory, but it's nowhere near enough to piece together a meaning for exactly what has happened. We're stuck with what the main characters know, and that's it.
It's creepy.
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